What began as an idea in St. Kilda with a single vision for bold, memorable fast food branding has grown into one of Boson Creative’s most rewarding long-term partnerships. Fat Jak’s approached Boson at the very beginning, and over the past ten years the brand has evolved from a local concept into a nationally recognised franchise, now operating 10 stores across Australia. From brand identity and campaign development to ongoing creative direction, the work has focused on building a distinctive personality that could scale confidently while staying true to the energy that made the brand stand out from day one.