Get Cluck'd was developed as a bold sub-brand within Fat Jak's, created to give its chicken offering a distinct identity while sitting naturally within every Fat Jak’s location. Rolled out across all stores where Fat Jak’s operates, the brand centres around a dedicated chicken menu with strong visual attitude, playful naming, and a louder, more expressive personality inspired by the big, confident energy of Nashville hot chicken culture. The creative direction was built to feel immediate, craveable, and memorable, giving customers a clear sense that this was more than just an added menu item, but a brand experience of its own.