Brand refresh and identity rollout for this well established St. Kilda venue, bringing a considered update to the original identity while preserving the character and equity the brand had already built. Boson led the refresh across the full brand system, spanning logo and visual identity, signage and environmental applications, and menus and print collateral. The work balanced respect for what existed with a sharper, more cohesive execution, refining the visual language to feel current and commercially strong while ensuring consistency across every touchpoint. The result is a refreshed identity that holds together confidently across both physical and promotional applications, giving La Roche a renewed presence befitting of iconic Acland Street.