Brand identity & event campaign creative developed for Morris Moor's seasonal Family Sunday series, a recurring community event programme within one of Melbourne's most dynamic outdoor precincts. Boson led the creative direction, developing a cohesive brand identity built around warmth, energy, and a sense of carefree summer belonging. The Endless Summer suite spans across key brand touchpoints including event signage, digital and print collateral, and promotional assets, creating a unified visual language that communicates the relaxed, welcoming character of the experience. The result is a flexible identity system that scales across the precinct's physical environment while building consistent recognition across channels, supporting both foot traffic and event attendance for the series.